Session 6 of the Elevate Programme in London was an exciting deep dive into personal branding, marketing strategies, and professional identity. Participants explored how branding shapes perceptions, opportunities, and career growth, gaining insights from industry experts and engaging in hands-on challenges.
Understanding the Power of Branding
The session began with an insightful workshop led by Matt Western, who broke down the fundamentals of branding and marketing. He encouraged participants to think about how brands are built, why they resonate with consumers, and how branding plays a crucial role in success. The room was filled with energy as the group discussed brands they admire and the strategies that make them stand out.
One of the key activities of the day was the rebranding challenge, where participants worked in teams to reimagine brands, develop marketing strategies, and present their ideas. The creativity, strategic thinking, and enthusiasm on display were truly inspiring.
Guest Speakers Who Left a Lasting Impact
We were fortunate to have a lineup of exceptional speakers who shared their experiences and insights on personal branding, career growth, and resilience.
Annabel Moody (Barclaycard) provided a valuable perspective on personal branding in the corporate world. Her session included a Q&A discussion, where she answered insightful questions about career pathways, personal development, and how to build a professional presence.
David O'Mahoney (Founder, The One Up Project) delivered a powerful and deeply personal talk on resilience, self-reinvention, and overcoming challenges. His honesty and openness resonated with participants, reinforcing the importance of perseverance and adaptability.
Danny L took us on an incredible journey through his experiences in the Hong Kong Police, his global travels, and the lessons he’s learned from taking risks and seizing opportunities. His insights on leveraging networks and stepping outside comfort zones left a strong impression on the group.
Key Takeaways & Closing Reflections
The session concluded with engaging trivia games, group discussions, and reflections on the importance of personal branding. Participants walked away with a deeper understanding of how to craft and maintain a professional image, stand out in their chosen fields, and approach opportunities with confidence.
A huge thank you to our mentors, volunteers, and incredible guest speakers for making this an inspiring and impactful session. The growth and enthusiasm of our Elevate cohort continue to be a testament to their potential and ambition.
We look forward to seeing how they apply these lessons in their journey ahead. Stay tuned for more updates as Elevate London continues to shape future leaders!
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